About us
Over 50 years in Primiero
It all started in Trentino in the 1970s with Camping Castelpietra and our family, the Zuglianis.
Over time, the project grew along with us, staying true to the spirit of our family management. We expanded our offer with the modern comfort of White Moss Garnì, the convenience of L’Arca Truck Stop, and the intimate hospitality of Mountain Whisper Apartments.
Today we are a hospitality group with interconnected properties, designed to let you experience the Trentino Dolomites with freedom, authenticity, and the warmth of feeling at home.
Our philosophy
Frexible holiday
With Freedom Experience, we want to offer you a free and personal way to experience the mountains. With us, you can find your own pace, choose where to stay and how to move around, all without constraints and with maximum flexibility.
Whether you arrive with a backpack, camper, or suitcase, you’ll always find a welcoming environment and plenty of interconnected experiences: from wellness to nature, from outdoor adventures to evening aperitifs. For us, hospitality means giving you the freedom to enjoy your holiday your way.
Values
Free experiences
When we welcome you, we do so with simplicity, care, and respect. We believe in genuine hospitality that puts your freedom first: you decide how to spend your time, enjoying our flexible experiences designed to make you feel truly good.
We are deeply connected to the surrounding territory and work every day to enhance it with care. We promote a more conscious way of traveling, in harmony with nature.
What is Freedom Experience?
Freedom Experience is a hospitality group in the heart of Primiero, bringing together four different yet connected properties, united by values, style, and services. A flexible hospitality network designed to let you experience the mountains with freedom, your way.
Which properties are part of Freedom Experience?
The properties are: Camping Castelpietra, surrounded by the nature of Val Canali; White Moss Garnì, a modern adults-only guesthouse in Transacqua; L’Arca Truck Stop, for camper travelers, in Mezzano; and Mountain Whisper, apartments for those seeking independence and comfort.
What are the "experiences"?
Experiences are activities, services, and moments designed to enrich your stay, available by reservation. From forest saunas to guided walks, bike rentals to relaxation options—you can enjoy them freely, moving between our properties.
Are the properties connected to each other?
Yes! Even though they are located in different areas of Primiero, they are part of a single system. You can stay at one property and take part in some experiences offered by the others, depending on availability.
How to book
You can book directly through the website of your preferred property, or contact us to receive personalized advice based on your needs.
The experiences must be booked separately?
Some experiences are included in your stay, while others are optional and can be booked on request. Just write to us or ask for information during check-in.
Can I bring my dog?
Absolutely! We are pet-friendly. Some properties also offer specific services for your four-legged friends.
Is Freedom Experience open all year-round?
Yes, with some seasonal differences between the properties. For example, White Moss Garnì and Mountain Whisper Apartments are open year-round, while the campsite and truck stop area follow the mountain’s seasonal schedule.
Is Freedom Experience suitable for children?
Yes, absolutely! Camping Castelpietra and Mountain Whisper Apartments are perfect for families with children: green spaces, nature, freedom to move, and plenty of activities to enjoy together. White Moss Garnì, on the other hand, is designed for adult guests.
Are the properties accessible for guests with disabilities?
Yes, we do our best to provide accessible and barrier-free hospitality. Camping Castelpietra offers suitable spaces and services for guests with specific needs. Contact us before your arrival—we’ll be happy to help you find the most convenient solution.
